Brand Marketing and April Fool’s Day: 15 Awesome Pranks From Companies

Jessica Gioglio
9 min readMar 24, 2021

With each passing year, April Fool’s Day presents a challenge and opportunity for companies. While April Fools may not be for every company out there, there are some companies who surprise and delight us each year. Inspired by some of my favorite pranks of all time, here are 15 examples of companies that almost tricked us-in a good way- in the past on April Fool’s Day.

1. ASOS Fans Can Now Get Married on Its Legendary Catwalk, Models Included

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Jessica Gioglio

Co- author, The Laws of Brand Storytelling and The Power of Visual Storytelling. Passionate about travel, tech, startups, and telling the stories that matter.