5 Innovative Brands Display an Unexpected Approach to Content and Storytelling

Jessica Gioglio
5 min readSep 10, 2015

In a time when brands are constantly upping the innovation ante, the element of surprise goes a long way in delighting customers. From hidden listings to debut novels and gaming experiences, learn how these five companies are differentiating themselves through clever content and storytelling initiatives.

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Jessica Gioglio

Co- author, The Laws of Brand Storytelling and The Power of Visual Storytelling. Passionate about travel, tech, startups, and telling the stories that matter.