Pause for a moment, and think about the current state of social media and digital. Consumers are faced with more messages across more social and digital channels than ever before. It’s resulted in what I like to call an “era of infobesity.”

With consumer attention being the ultimate commodity, a…


In a time where consumer attention is the ultimate commodity, maximizing each social media channel to create memorable experiences has become a powerful strategy. While many companies are turning to Facebook, Twitter, Instagram, Snapchat, TikTok, and more, do not discount what’s possible on LinkedIn. …


With each passing year, April Fool’s Day presents a challenge and opportunity for companies. While April Fools may not be for every company out there, there are some companies who surprise and delight us each year. …


Welcome to all of my technokings and masters of coin…or whatever name you are going by this week! It’s time for another weekly roundup across tech, social platform and marketing campaign news. On the tech front, we go into Elon Musk’s wacky new job title, Telegram’s financial woes, the rise…


Growing up, I remember seeing the famous athletes on the box of Wheaties, smiling at me from our kitchen pantry. The whole idea of accomplishing something amazing to get the call from Wheaties to be featured on their cereal box was fascinating to me.

Fast forward to the present, and…


Welcome to another weekly roundup across tech, social platform and marketing campaign news! On the tech front, NewNew emerges, aiming to allow influencers to monetize their every move, a look at the top-selling art NFT of all time, and more. For social platforms, Facebook goes after TikTok with new short…


If you’re going to weigh something, weigh what matters.

This is the inspiration for Lean Cuisine’s #WeighThis campaign. …


Welcome to another weekly roundup across tech, social platform and marketing campaign news! On the tech front, Square bought a majority stake in Tidal with plans to shake up the artist economy, Netflix is creating a TikTok clone, Arizona is going after Apple, and more. For social platforms, TikTok’s parent…


Today is World Book Day! Did you know that World Book Day is designated by UNESCO as a worldwide celebration of books and reading? Or that World Book Day is marked in over 100 countries around the globe? Now you do.

World Book Day is special for me on many…


Welcome to another weekly roundup! This week, I’ve got a great mix for you across tech, social platform and marketing campaign news. On the tech front, we’ve got a follow-up on policy issues around paying for news coverage, Spotify’s new audio ad solutions, a look at the new app Dispo…

Jessica Gioglio

Co- author, The Laws of Brand Storytelling and The Power of Visual Storytelling. Passionate about travel, tech, startups, and telling the stories that matter.

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