How 4 Leading Companies Power Happy Customer Experiences With Content
Pause for a moment, and think about the current state of social media and digital. Consumers are faced with more messages across more social and digital channels than ever before. It’s resulted in what I like to call an “era of infobesity.”
With consumer attention being the ultimate commodity, a theme has emerged among top companies. Instead of focusing solely on campaigns and other tactics, top companies are prioritizing the customer experience.