How Lean Cuisine’s #WeighThis is Measuring What Really Matters
If you’re going to weigh something, weigh what matters.
This is the inspiration for Lean Cuisine’s #WeighThis campaign. In the campaign, Lean Cuisine is taking a powerful stance on why women should focus on their accomplishments and what they value most in life, as opposed to measuring our worth via weight or body image.
Watch as powerful stories about saving a family member’s life, going back to school despite all odds, and celebrating over 24 years of marriage unfold.