How Lean Cuisine’s #WeighThis is Measuring What Really Matters

Jessica Gioglio
3 min readMar 10, 2021

If you’re going to weigh something, weigh what matters.

This is the inspiration for Lean Cuisine’s #WeighThis campaign. In the campaign, Lean Cuisine is taking a powerful stance on why women should focus on their accomplishments and what they value most in life, as opposed to measuring our worth via weight or body image.

Watch as powerful stories about saving a family member’s life, going back to school despite all odds, and celebrating over 24 years of marriage unfold.

Jessica Gioglio

Co- author, The Laws of Brand Storytelling and The Power of Visual Storytelling. Passionate about travel, tech, startups, and telling the stories that matter.