How Sprite’s Snapchat Campaign Got 2 Million Views in 2 Days

Growing up, I remember seeing the famous athletes on the box of Wheaties, smiling at me from our kitchen pantry. The whole idea of accomplishing something amazing to get the call from Wheaties to be featured on their cereal box was fascinating to me.

Fast forward to the present, and as it turns out, the idea of being featured on a Wheaties box is still exciting, but also evolving. Advancements in digital and social media have paved the way for companies to feature athletes, celebrites, and even customers both online and offline.