Member-only story
How To Develop Branded Swag That Your Customers Will Love
If Cinnamon Toast Crunch has anything to do with it, the days of eating a delicious breakfast and your friends not knowing about it are over. Knowing that its fans shouldn’t have to choose between eating or posting on social media, the company has risen to the occasion with an exciting new creation — the selfie spoon.
To celebrate this game-changing invention, Cinnamon Toast Crunch created 1,000 selfie spoons and used its social media channels, influencer, and public relations outreach to help give them away. While the spoons themselves were free, fans did have to pay for shipping and handling. At press time, all 1,000 spoons were spoken for and en route to their new homes.
The creativity of this campaign is a good reminder of the power one-of-a-kind and limited edition items have to get influencers and brand advocates excited. From contest prizes, to surprise gifts, unique branded items are perfect for creating memorable interactions with your company.
Inspired by the selfie spoon, here are three tips for creating brand swag that your fans will love.
