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Marketing News Roundup: March 8, 2021

Jessica Gioglio
10 min readMar 8, 2021

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Welcome to another weekly roundup across tech, social platform and marketing campaign news! On the tech front, Square bought a majority stake in Tidal with plans to shake up the artist economy, Netflix is creating a TikTok clone, Arizona is going after Apple, and more. For social platforms, TikTok’s parent company launching its own version of Clubhouse in China, Instagram caused an uproar after “accidently” removing likes, and more. On the marketing campaign front, IKEA has created a digital game to address inequality in our homes, a look at Chipotle and e.l.f’s buzzy makeup collab, Banky’s hilarious new Bob Ross tribute, and more!

Also: I’m mixing up my style of how I write this weekly newsletter and would love your feedback — leave a comment below! With that said, let’s jump in!

China’s ByteDance, is planning on launching its own version ofaudio chat app Clubhouse for the Chinese market

https://gizmodo.com/what-if-clubhouse-but-with-state-censorship-tiktok-ow-1846409739

After Clubhouse launched briefly in China only to be shut down by the government, dozens of apps emerged cloning the social audio network’s capabilities. However, none have been wildly successful, paving the way for ByteDance, the parent company of TikTok, to come…

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Jessica Gioglio
Jessica Gioglio

Written by Jessica Gioglio

Co- author, The Laws of Brand Storytelling and The Power of Visual Storytelling. Passionate about travel, tech, startups, and telling the stories that matter.

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