This Week in Marketing: February 14, 2021

Are you feeling the love this week? Typically the week of Valentine’s Day is filled with warm and fuzzy brand campaigns, but in a strange twist of marketing fate, there has been a lot of roasting and trolling! This week, we’re delving into some epic trolling from Wheetabix and Wendy’s. Other notable stories include Instagram’s latest dig at TikTok, Elon Musk’s Twitter trouble with the SEC, a cat Zoom filter that made the internet smile, best-in-class Valentine’s Day campaigns, and more. Let’s jump in!

Everyone mocked Weetabix for this baked beans ‘twist’

Weetabix, a a whole-grain wheat breakfast cereal that comes packed in oval-like shapes, went viral on Twitter this week due to a controversal breakfast suggestion promoting Heinz baked beans on Weetabix.

In the UK, beans on toast are popular for breakfast…but beans on Weetabix? Much to Weetabix’s delight, Twitter went wild, with social media managers for big brands dropping into thread with their best banter. While it’s easy to think this was a brand fail from Weetabix, it’s…