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This Week In Marketing: February 28, 2021 — Jessica E. Gioglio
Welcome to another weekly roundup! This week, I’ve got a great mix for you across tech, social platform and marketing campaign news. On the tech front, we’ve got a follow-up on policy issues around paying for news coverage, Spotify’s new audio ad solutions, a look at the new app Dispo, and more. For social platforms, Twitter is throwing down with bold future plans, there’s a troubling lawsuit for TikTok, Clubhouse reveals Android app plans, and more. On the marketing campaign front, there’s a cool full-body AR Snapchat campaign from Bacardi, a burger restaurant that has hilariously made its menu expense-able, a bizarre campaign from Heinz, viral Tom Cruise deepfakes, and more!
Facebook says it will pay news industry $1 billion over 3 years
Last week, Microsoft threw down the gauntlet saying that search engines and social networks should pay for news coverage. Shortly after, Google announced a multi-year deal with News Corp (of which Microsoft decided to take credit for influencing). This week, Facebook announced plans to invest $1 billion to “support the news industry” over the next three years. What’s not being covered? Whether Microsoft…
