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This Week In Marketing: February 7, 2021

Jessica Gioglio
5 min readFeb 7, 2021

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A big thank you for those who are enjoying this weekly news roundup! I was asked if I could send this out in an actual newsletter format, which is something I am exploring. However, in the interim you can subscribe to these posts on both Medium and my blog.

Now that we’ve covered some household business, let’s jump into this week’s newsletter. From Zuck joining Clubhouse to Ryanair’s unfortunate jab at COVID-19 marketing, T-Mobile’s Super Bowl spot that’s been banned from airing on Sunday, and more, here’s what I’m reading this week!

T-Mobile Claims This Ad Was Banned From the Super Bowl

https://www.adweek.com/brand-marketing/t-mobile-tom-brady-ad-banned-super-bowl/

As someone who lived in Boston for 15 years and has had the pleasure of working with these two when they were with the Patriots, I LOVED this ad from T-Mobile. The best stories come from real life and this spot showcases that in such a clever way, all via the power of 5G. It was unfortunate to hear that the ad was banned from airing on Super Bowl Sunday because of a “protected rights deal” with the game’s official telecom sponsor, Verizon.

While I understand that being an official sponsor in a category allows your company certain rights, I would be curious to hear from…

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Jessica Gioglio
Jessica Gioglio

Written by Jessica Gioglio

Co- author, The Laws of Brand Storytelling and The Power of Visual Storytelling. Passionate about travel, tech, startups, and telling the stories that matter.

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