What You Need To Know In Marketing — Weekly News Roundup: March 22, 2021

Jessica Gioglio
10 min readMar 22, 2021

Welcome to all of my technokings and masters of coin…or whatever name you are going by this week! It’s time for another weekly roundup across tech, social platform and marketing campaign news. On the tech front, we go into Elon Musk’s wacky new job title, Telegram’s financial woes, the rise of NFT art thefts, and more. For social platforms, Clubhouse launches a creator accelerator program that makes us wish we were more famous on the platform, while Twitter allows top brands to duke it out in a March Madness inspired bracket. On the marketing campaign front, we’re sinking our teeth into Pizza Hut’s augmented reality Pac-Man boxes, Cadbury’s virtual Easter Egg hunt, an Hermes made a handbag from mushrooms, and more. Sound interesting? Let’s jump in!

Tesla CEO Elon Musk Has A New Title: ‘Technoking’


In what could be the strangest news of the week, an SEC filing reveals that Elon Musk and Zach Kirkhorn have changed their titles to Technoking of Tesla and Master of Coin, respectively. Wait….wait!?

Why this matters: Before you jump to say that it doesn’t, humor me. In early February, Tesla announced that it purchased $1.5 billion in bitcoin and had plans to accept it as payment in the future. Elon Musk continues to use his Twitter platform to promote bitcoin and dogecoin. But how does investing in bitcoin justify a wacky new job title? Candidly, it doesn’t — but it makes for another classic PR stunt that Musk has been known for.

Will it work? For Elon Musk fans, I’m sure they ate this right up. The “un-CEO” vibe and gusto to dream up such a quirky new job title is…well, funny. However, not all in mainstream media seem amused. Opinion pieces in the FT called, The fratboy folly of Tesla’s self-anointed Technoking, and The Guardian called, Elon Musk declared himself ‘technoking’. He’s just a hyper-capitalist clown, both speak volumes. Ultimately, the test will be if Musk’s adolescent antics have…

Jessica Gioglio

Co- author, The Laws of Brand Storytelling and The Power of Visual Storytelling. Passionate about travel, tech, startups, and telling the stories that matter.