Apr 7, 2021Member-onlyHow 4 Leading Companies Power Happy Customer Experiences With ContentPause for a moment, and think about the current state of social media and digital. Consumers are faced with more messages across more social and digital channels than ever before. It’s resulted in what I like to call an “era of infobesity.” With consumer attention being the ultimate commodity, a…Marketing4 min read
Mar 31, 2021Member-only5 Creative Uses of LinkedIn for Unique Customer ExperiencesIn a time where consumer attention is the ultimate commodity, maximizing each social media channel to create memorable experiences has become a powerful strategy. While many companies are turning to Facebook, Twitter, Instagram, Snapchat, TikTok, and more, do not discount what’s possible on LinkedIn. …Content Marketing5 min read
Mar 24, 2021Member-onlyBrand Marketing and April Fool’s Day: 15 Awesome Pranks From CompaniesWith each passing year, April Fool’s Day presents a challenge and opportunity for companies. While April Fools may not be for every company out there, there are some companies who surprise and delight us each year. …April Fools9 min read
Mar 22, 2021Member-onlyWhat You Need To Know In Marketing — Weekly News Roundup: March 22, 2021Welcome to all of my technokings and masters of coin…or whatever name you are going by this week! It’s time for another weekly roundup across tech, social platform and marketing campaign news. On the tech front, we go into Elon Musk’s wacky new job title, Telegram’s financial woes, the rise…Marketing10 min read
Mar 17, 2021Member-onlyHow Sprite’s Snapchat Campaign Got 2 Million Views in 2 DaysGrowing up, I remember seeing the famous athletes on the box of Wheaties, smiling at me from our kitchen pantry. The whole idea of accomplishing something amazing to get the call from Wheaties to be featured on their cereal box was fascinating to me. Fast forward to the present, and…Marketing3 min read
Mar 15, 2021Member-onlyMarketing News Roundup: March 15, 2021Welcome to another weekly roundup across tech, social platform and marketing campaign news! On the tech front, NewNew emerges, aiming to allow influencers to monetize their every move, a look at the top-selling art NFT of all time, and more. For social platforms, Facebook goes after TikTok with new short…Marketing9 min read
Mar 10, 2021Member-onlyHow Lean Cuisine’s #WeighThis is Measuring What Really MattersIf you’re going to weigh something, weigh what matters. This is the inspiration for Lean Cuisine’s #WeighThis campaign. …Marketing3 min read
Mar 8, 2021Member-onlyMarketing News Roundup: March 8, 2021Welcome to another weekly roundup across tech, social platform and marketing campaign news! On the tech front, Square bought a majority stake in Tidal with plans to shake up the artist economy, Netflix is creating a TikTok clone, Arizona is going after Apple, and more. For social platforms, TikTok’s parent…Marketing10 min read
Mar 4, 2021Member-onlyWhat World Book Day Means To Me As An Author & Avid ReaderToday is World Book Day! Did you know that World Book Day is designated by UNESCO as a worldwide celebration of books and reading? Or that World Book Day is marked in over 100 countries around the globe? Now you do. World Book Day is special for me on many…Books4 min read
Mar 1, 2021Member-onlyThis Week In Marketing: February 28, 2021 — Jessica E. GioglioWelcome to another weekly roundup! This week, I’ve got a great mix for you across tech, social platform and marketing campaign news. On the tech front, we’ve got a follow-up on policy issues around paying for news coverage, Spotify’s new audio ad solutions, a look at the new app Dispo…Marketing7 min read