Pause for a moment, and think about the current state of social media and digital. Consumers are faced with more messages across more social and digital channels than ever before. It’s resulted in what I like to call an “era of infobesity.”
With consumer attention being the ultimate commodity, a theme has emerged among top companies. Instead of focusing solely on campaigns and other tactics, top companies are prioritizing the customer experience.
The problem? There’s a significant perception gap in what companies believe they deliver and what consumers actually experience. …
In a time where consumer attention is the ultimate commodity, maximizing each social media channel to create memorable experiences has become a powerful strategy. While many companies are turning to Facebook, Twitter, Instagram, Snapchat, TikTok, and more, do not discount what’s possible on LinkedIn. Take inspiration from these five companies that have gone beyond content and company pages to craft unique experiences for their customers.
1. Connect with KFC’s Founder
KFC’s founder Colonel Harland Sanders may have been born in 1890, but that hasn’t stopped him from embracing modern technology to create a robust LinkedIn profile. Developed as the company introduced his new redesign, the…
With each passing year, April Fool’s Day presents a challenge and opportunity for companies. While April Fools may not be for every company out there, there are some companies who surprise and delight us each year. Inspired by some of my favorite pranks of all time, here are 15 examples of companies that almost tricked us-in a good way- in the past on April Fool’s Day.
1. ASOS Fans Can Now Get Married on Its Legendary Catwalk, Models Included
ASOS’ catwalk is about to star in more than just fashion shoots-it’s now available as a glamorous backdrop for weddings. Announced on April 1, the ASOS wedding package includes clothing (of course), dapper male…
Welcome to all of my technokings and masters of coin…or whatever name you are going by this week! It’s time for another weekly roundup across tech, social platform and marketing campaign news. On the tech front, we go into Elon Musk’s wacky new job title, Telegram’s financial woes, the rise of NFT art thefts, and more. For social platforms, Clubhouse launches a creator accelerator program that makes us wish we were more famous on the platform, while Twitter allows top brands to duke it out in a March Madness inspired bracket. On the marketing campaign front, we’re sinking our teeth…
Growing up, I remember seeing the famous athletes on the box of Wheaties, smiling at me from our kitchen pantry. The whole idea of accomplishing something amazing to get the call from Wheaties to be featured on their cereal box was fascinating to me.
Fast forward to the present, and as it turns out, the idea of being featured on a Wheaties box is still exciting, but also evolving. Advancements in digital and social media have paved the way for companies to feature athletes, celebrites, and even customers both online and offline.
A creative example of this comes from Sprite…
Welcome to another weekly roundup across tech, social platform and marketing campaign news! On the tech front, NewNew emerges, aiming to allow influencers to monetize their every move, a look at the top-selling art NFT of all time, and more. For social platforms, Facebook goes after TikTok with new short form video formats and monetization opportunities for creators. On the marketing front, Burger King gets grilled for its International Women’s Day campaign, to which a female-founded U.S. agency has a brilliant response. There’s also a shocking $600 million lawsuit between Dolce & Gabbana has filed against a social media influencer…
If you’re going to weigh something, weigh what matters.
This is the inspiration for Lean Cuisine’s #WeighThis campaign. In the campaign, Lean Cuisine is taking a powerful stance on why women should focus on their accomplishments and what they value most in life, as opposed to measuring our worth via weight or body image.
Watch as powerful stories about saving a family member’s life, going back to school despite all odds, and celebrating over 24 years of marriage unfold.
In addition to the video, Lean Cuisine is encouraging its community to share what truly matters to them on Twitter…
Welcome to another weekly roundup across tech, social platform and marketing campaign news! On the tech front, Square bought a majority stake in Tidal with plans to shake up the artist economy, Netflix is creating a TikTok clone, Arizona is going after Apple, and more. For social platforms, TikTok’s parent company launching its own version of Clubhouse in China, Instagram caused an uproar after “accidently” removing likes, and more. On the marketing campaign front, IKEA has created a digital game to address inequality in our homes, a look at Chipotle and e.l.f’s …
Today is World Book Day! Did you know that World Book Day is designated by UNESCO as a worldwide celebration of books and reading? Or that World Book Day is marked in over 100 countries around the globe? Now you do.
World Book Day is special for me on many levels. Today, I am the proud co-author of two books, The Power of Visual Storytelling and The Laws of Brand Storytelling. But, even before I became a published author, books have played a prominent role in my life.
I know my love of books and reading comes from my Mom…
Welcome to another weekly roundup! This week, I’ve got a great mix for you across tech, social platform and marketing campaign news. On the tech front, we’ve got a follow-up on policy issues around paying for news coverage, Spotify’s new audio ad solutions, a look at the new app Dispo, and more. For social platforms, Twitter is throwing down with bold future plans, there’s a troubling lawsuit for TikTok, Clubhouse reveals Android app plans, and more. …
